Stillabunt's B2B eCommerce platform re-design
Stillabunt, a highly recognized company in the B2B sector, identified the need to modernize its digital platform to better serve its clientele. In collaboration with Xfiner and Wunderfront, the company embarked on a comprehensive redesign to enhance user experience and streamline bulk ordering processes.
Challenge: The primary objective was to revamp Stillabunt's e-commerce platform to improve usability, update branding elements, and incorporate industry best practices for user experience (UX) and conversion optimization. Given that the majority of users access the site via desktop, the redesign focused on this platform while ensuring mobile compatibility.
Xfiner and Wunderfront's solution:
- Updated branding and color scheme: We refreshed Stillabunt's visual identity to reflect a modern and professional aesthetic, aligning with the company's brand values and enhancing visual appeal.
- User-centric interface design: Applying best practices in UX and conversion design, we crafted an intuitive interface that simplifies navigation and facilitates efficient bulk ordering.
- Enhanced account management: The new platform enables B2B customers to log in, manage their accounts, and place large orders seamlessly, improving overall user satisfaction.
- Mobile compatibility: While the focus was on desktop users, we ensured that the platform is responsive and functional on mobile devices, catering to users who prefer mobile access.
Outcome:
The redesigned e-commerce platform has significantly improved and streamlined the ordering process for Stillabunt's B2B customers. The updated branding and user-friendly interface have enhanced the overall customer experience, positioning Stillabunt as a forward-thinking company in the B2B market.
The Xfiner and Wunderfront touch:
Through strategic collaboration and a focus on user-centric design, Xfiner and Wunderfront have transformed Stillabunt's digital platform into a modern, efficient, and visually appealing e-commerce site that meets the evolving needs of its B2B customers.