About Xfiner

Xfiner, originally known as Bitfiner, was founded in 2014 by Lauri Post with minimal design skills and almost no business plan - just a desire to create business-boosting websites and run Google Ads. It all began after Lauri’s first startup adventures, which even took him to London and New York. From cold emails and calls to Google Ads, we tried it all - and things took off.

Our passion, grit, and perseverance caught the attention of customers, and soon after, our first office was opened in Tartu, Estonia, with both remote and local hires. The real adventure began, and in 2015-2016, we crafted some outstanding projects. Each project had one simple goal: to elevate business results using data-driven methods. What was unique back then has now become a standard for many.

More clients, more projects, more traveling, and a growing team led to a new, spacious office that we fully renovated to reflect our unique style. By 2018, we had earned our first notable awards and recognition. Clients began craving even more services, and somehow, we had already shipped projects to 20 countries - it was mind-blowing.

2019 began with a bang - winning The German Design Award 2019, earning a nomination for the European Design Award 2019, and receiving an honorable mention from Awwwards. It was also a year of big changes: we moved our office to the capital, Tallinn, and expanded our remote team and partnerships. Then Covid hit, eCommerce surged, and we found ourselves caught in what felt like a doomed spiral - one we later worked our way out of.

2021 brought incredible milestones - winning the European Design Awards Silver and the German Design Award. While eCommerce projects dominated during Covid, we were honored to design a project for Aalto University - Europe’s leading art and design university, ranked 5th in the world. This recognition felt even bigger than the awards themselves.As if that wasn’t enough, we were also invited to deliver seven live training sessions for Google’s Grow with Google series in Estonia. Unbelievable!

After spiraling further into eCommerce and old-fashioned development - and unconsciously drifting away from design - our vision became blurred, and fatigue set in. Bitfiner shifted into extremely low gear and closed its Tallinn Rotermann office, as Covid had already moved everyone to working from home.

During this time, the founder of Xfiner took a much-needed rest in the Canary Islands for several months. He also embarked on a startup adventure with Wunderfront, aiming to productize experience in eCommerce.

Even in low gear, Xfiner’s core team stayed intact, and a few but very notable projects were created during this transitional period. The spark from 2014 was still there, waiting to ignite again.

The spark from day one was still alive, and after a few years of orbiting elsewhere, a powerful awakening emerged. We craved more visuals, more smiles, more experiences, and more collaborations with quality-driven clients and professionals. At the same time, we knew it was time to leave behind technical, old-school projects that no longer inspired us.

A clear decision was made - Bitfiner was rebranded to Xfiner with a bold objective: to connect with quality-focused brands and help them captivate their audiences in unique, irresistible, and delightful ways. With our fully remote x-team and x-platform, we committed to following our passion and leveraging our strengths.

We also took a deep dive into understanding what our ideal client profile (ICP) truly needs and which services we could deliver to create exceptional experiences. With prior experience in Webflow, we realized it was the perfect partner for great design - a no-code platform that ditches old-school development in favor of freedom and flexibility.

And just like that, we found ourselves energized, excited, and ready to embark on this new journey.

Following a moment of clarity and mastering the no-code platform Webflow in 2024, Xfiner has systemized its approach and delivered standout projects, including the world-famous Fairmont Hotels’ VR experience and animations for Innomotics (formerly Siemens-owned).

With a strengthened palette of offerings, refined systems, and a team of world-class professionals, Xfiner is stepping up the pace. We take full accountability and safeguard every outcome, ensuring exceptional results.

We look forward to hearing from you and unleashing the extra finer together.