About xfiner

xfiner, originally known as Bitfiner, was founded in 2014 by Lauri Post, with very low skills in design and almost no plan in business. Just a desire to make business-boosting websites and ads, backed by tons of action. Right after his first startup adventures, that even took him to London and New York.

Passion, grit, and perseverance were noticed by customers here and there - and the first office was opened in Tartu, Estonia with the first remote and local hires. The true adventure began, and some first outstanding projects were crafted.

More clients, more projects, more traveling, more team, and a new office which we fully renovated to match our unique style. 2018 brought us the first noticeable awards and recognition, and clients craved for more, including services. And somehow, we had shipped projects to 20 countries, it was just mind-blowing.

2019 started with The German Design Award 2019, a nomination for the European Design Award 2019, an honorable mention from the Awwwards - and a big shift. We moved our office to Tallinn, and expanded our remote team and partners. Then came Covid, and eCommerce domination, and it was like a spiral that we later discovered ourselves into.

European Design Awards, Silver 2021, German Design Award 2021 landed on our desks. Even though eCommerce projects took over during Covid times, we were asked to design a project for Europe’s leading art and design university Aalto (number 5 university in the world), and that’s even bigger recognition than winning the European Design Awards Silver. Unbelievable!

On top of that we were asked to do several trainings for the Grow with Google series in Estonia.

After spiraling more into eCommerce and development and unconsciously shifting away from design, our vision became blurred, and tiredness kicked in. Bitfiner shifted into extremely low gear, closed its Rotermanni's office. After the founder of xfiner resided on Canary Islands for several months, he went on a startup adventure with Wunderfront, with the goal of productizing the experience in eCommerce. xfiner's core team stayed intact and some very notable projects were still created during this adventurous time.

A strong desire and awakening emerged after a few years of driving at 20 km/h, not 200 km/h. The heart desired more visuals, more smiles, more experiences, more quality appreciating clients and team, and a lot fewer technical projects. A decision was made - and Bitfiner was rebranded to xfiner, with a clear objective - to find more quality appreciating brands and help them amaze their customers in unique, seductive, and adorable ways, with our fully remote x-team and x-platform. To follow our passion, and strong suit.

xfiner stands for extra finer, quality, stunning experiences, awakening and empowering the x-factor in people and brands.

On top of rebranding to xfiner and sticking with our strong suit, we are aiming to shape a new way of how top professionals and brands work and collaborate.

Our private x-platform aims to make our lives happier, simpler, and create a feeling of never working again, just enjoying what we love the most. Designing and creating stunning experiences, wowing people, helping brands, helping people. Less hurry, less worry, because quality is never an accident.